Real strategies. Real results. Every case is dissected, argued, and judged. So you know exactly what works and why.
AirBNB
In 2020, Airbnb cut a significant portion of their performance marketing budget, removing hundreds of millions from acquisition channels.
No paid search dominance · Reduced paid social spend Read our VerdictKitKat
KitKat lost 12 tonnes of chocolate in a real heist, and turned it into a global marketing win. Here’s why their response worked and why most brands got it wrong.
Continued organic sharing beyond initial news cycle · A crisis → into interactive engagement Read Our VerdictDuolingo
Duolingo broke every rule of educational marketing with chaotic content and won. Here’s why it worked and why most brands copying it will fail.
↑ Cultural Dominance Read Our Verdict