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Client Case Study
How La Tuya generated 269 conversations and 250+ qualified leads, while cutting Cost per message by 50%.

A beauty brand in Dubai. Meta campaigns running but bleeding budget. Altara Social rebuilt the strategy from scratch and the numbers followed.

Beauty & Wellness Dubai, UAE Meta Paid Social March – April 2026
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La Tuya x Altara Social
↓50% Cost Per Message3.86 AED → 1.94 AED
Industry
Beauty & Wellness
Platform
Meta: Facebook + Instagram
Campaign Period
March 1 – April 7, 2026
Managed by
Altara Social
Client Overview Meta campaigns active, but not converting. La Tuya delivers professional beauty and wellness treatments across Dubai. With strong demand and a growing service range, they had started running Meta ads, but without a strategy underneath the spend. Cost efficiency was poor, there was no lead capture system, and no data on which creative formats were working. Budget was accumulating with limited return.
La Tuya mobile beauty service Dubai
The Challenge
Problem 01 High Cost Per Message 124 conversations at 3.86 AED each, with a CPM of 37.2 AED. Spend was happening, the unit economics were not sustainable.
3.86AED per message
prior campaign
Problem 02 No Lead Capture All enquiries went to Messenger. No names, phones or emails collected. No CRM, no follow-up system, no owned contact data.
0structured leads
captured prior
Problem 03 No Creative Testing No A/B testing in place. No visibility into which ad formats worked best, no platform-level data on Facebook vs Instagram.
0creative tests
run prior
Key Results What Altara Social delivered for La Tuya.
All figures from Meta Ads Manager. Campaign period: March 1 – April 7, 2026.
1.94AED Cost Per Message Altara Social campaign · Mar 1–22 ↓ 50% vs existing at 3.86 AED
269 Total Conversations Combined all campaigns · Mar 1–22 Avg 2.86 AED per message
34 Qualified Leads Captured Via Leads Form · Mar 16 – Apr 7 Best CPL: 9.20 AED (Ad A)
6.4% Peak Click-Through Rate Video creative · vs 1–2% benchmark 3x Meta average
49% Cost Efficiency Improvement Altara vs existing · same period More volume, lower spend
37% Facebook Cheaper Than Instagram 3.52 AED vs 5.56 AED per message Budget shift initiated
Campaign Breakdown Every campaign. Every number. March – April 2026 · messaging campaigns, leads form A/B test, and platform comparison.
Messaging Campaigns March 1–22, 2026 · all active campaigns
CampaignMessagesSpend (AED)Cost/Msg
Altara Social (new)143275.921.94
Existing Campaign124439.803.86
Combined Total269768.602.86 avg
49% cost reduction. Altara generated 19 more conversations at 50% lower cost per message, on 37% less budget.
Leads Form A/B Test Mar 16 - Apr 7 · 425.6 AED spend · 34 leads
CreativeLeadsCPL (AED)Status
Ad A: winner249.20Scaling
Ad B518-22Paused
Ad C518-22Paused
Platform Comparison Facebook vs Instagram · cost per message
PlatformCost/Msg (AED)vs otherDecision
Facebook3.5237% cheaperPriority
Instagram5.56-Monitoring
Facebook delivers 37% cheaper. Budget moving from Instagram Stories into Facebook Feed, Search and Reels.
Results like this don't happen by accident, Ther're built.

We diagnose your positioning, fix what's broken, then scale campaigns that acually perform, the same way we did for La Tuya

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